Category: Data-Labor-Technology Stories

We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game. The spot, directed by Dave Laden and Bryan Buckley…

ReachMe TV partners with hotels, retail stores and airports to distribute entertaining content on public screens in high-traffic areas. Its videos reach up to 1.6 billion viewers annually, and THR
believes this partnership “will vastly expand the series’ impact.”

While not all cryptocurrency may be deceptive or harmful, too many bad actors are using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network.

Of the top 100 telecasts last year, 66 were regular-season NFL games (leaving out NFL Playoff games and the Super Bowl), per MoffettNathanson Research.

“There are more ways to advertise today,” says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl.

The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and support the growth of a peer-to-peer decentralized
network.

Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game. Wendy’s promo pulls copy directly off of McDonald’s website and tries to use it against the home of the Golden Arches. The ad starts with an image of McDonald’s logo and includes…

When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims’ cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand’s “The Future Is Yours” campaign (tagline: “Learn the stuff they don’t teach…

Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It’s unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game. A representative for the company did…

What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit, they like beer, and they’re all in Michelob Ultra’s second Super Bowl LII ad, which was released today. Michelob Ultra will air…