Category: Data-Labor-Technology Stories

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience… Continue reading »

The post In The GDPR Era, Publishers Also Need A Data Opt-Out appeared first on AdExchanger.

The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Old models die hard. For more than a decade, attribution meant crediting the last click. But in an increasingly personalized and multichannel world, last-click has… Continue reading »

The post Getting Attribution Right Means Adopting A Digital Mailbox appeared first on AdExchanger.

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Last year, Group Nine Media, a holding company that owns publications including NowThis and Thrillist, created 23 360-degree videos on Facebook for the VR headset Samsung Gear 360, racking up 161 million views in five months. It was the most popular brand campaign on Facebook in 2017. But will Group Nine be able to replicate… Continue reading »

The post Three Ways To Survive The Facebook Algo Change, From A Group Nine Media Exec appeared first on AdExchanger.

It’s been an up-and-down ride for Twitter’s Moments feature since its introduction in October 2015, but the social network’s latest ad product offering appears to indicate that it believes Moments are on their way back up. Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium…

By and large, there was lot of happy news in McDonald’s fourth quarter and full year 2017 results, but the stock took a beating on fears that the renewed focus on cheap eats will cannibalize sales of
pricier menu items.

Facebook announced it would begin to prioritize local news outlets in the feeds of its users, emphasizing that local communities benefit and trust the outlets closest to them. How do involved
executives see the move?

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Kiehl’s, a high-end cosmetics brand and the country’s third-oldest retailer, has traditionally prioritized experiential branding over broadcast or online ad reach. While that preference isn’t changing, Kiehl’s is becoming a more digital, data-driven business. The brand started running programmatic campaigns in late 2016, and previously did little to no online media buying, said Julia Mavrodin,… Continue reading »

The post For Kiehl’s, More Data and More Business Hasn’t Meant More Advertising appeared first on AdExchanger.

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Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail brands and enterprise clients. The deal, announced Tuesday, is structured like a partnership rather than an acquisition, said Tapad CEO Sigvart Voss Eriksen. Tapad’s managed media and creative teams will join Brand Networks to help… Continue reading »

The post Tapad Is Getting Out Of The Media Services Game appeared first on AdExchanger.