Category: Data-Labor-Technology Stories

Vizio’s Inscape has access to some 7.7 million TV sets and devices, which have “automated content recognition” technology offering smart TV viewership data across program and advertising content.

On the eve of tomorrow’s Forecast conference in New York City, I’ve been prepping my “2023” panel and all the obligatory near-future hot buttons have come up in our preliminary discussions —
privacy/GDP, voice/search, AI, etc. — but the one that has me thinking the most about the future of programmatic trading is blockchain and the prospects for creating a transparent, open ledger for
trading “human attention.”

An analysis of 9.7 million tweets reveals that news organizations played the largest role in which content was linked to in discussions about immigration compared with other information providers.

Twitter wants to be the top social media destination for this year’s Super Bowl–not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl. The #BrandBowl…

Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds. Todd Ahsmann, Goose Island’s…

Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today–a 30-second one starring actress Gillian Jacobs and a series of 15-second…

NBC will head to Minneapolis for the Super Bowl on Sunday, February 4, then off to South Korea for the Winter Olympics starting Thursday, February 8.

Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes–a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means. The brand revealed that its Big Game ad,…

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google and Facebook; but growing in influence and popularity is Instagram, the photo- and video-sharing social…