What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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The MarTech Minute: A Vatican partnership, a name change and new hires
It’s a holiday week, but we are still seeing some exciting moves in the martech world.
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.
Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.
ANA Genius Awards Website: https://www.geniusawards.com
ANA Ace Website: https://www.anaace.org
Corporate Website: https://www.home.neustar
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Critmas Tosser game urges established creatives to give a toss about aspiring talent
Trunk Agency is continuing to hook upcoming creatives with established talent – this time by releasing a potty-mouthed game called Critmas Tosser.
The work was coordinated by Nick Enwistle, a creative director at the agency and the founder of the One Minute Briefs. It helps publicise the Merry Critmas drive to pair industry newbies and those wanting a hand up with creative directors who are willing to donate their time to critique portfolios. This looks to encourage those at the top to share their knowledge and perhaps spark working relationships.
The game has been given a single star review from Father Critmas himself who said he wishes he could give it less, in its way, a seal of approval from the campaign’s mascot.
To further help the campaign resonate, the One Minute Briefs community was set the challenge of creating ads to entice people to play the game. Here are a few top works from those efforts.
OMB RETURN OF @FATHER_CRITMAS #MERRYCRITMAS BRIEF WINNER:@MATTHEW__WYATT with this fantastic visual and copy. https://t.co/AzDzqLQJrx RT pic.twitter.com/zpczPZ6S9S
— One Minute Briefs (@OneMinuteBriefs) December 4, 2017
Dont throw it all away #CritmasTosser pic.twitter.com/yU00p0XduD — ZED (@ZedTrafficker) December 19, 2017
@OneMinuteBriefs #critmastossers pic.twitter.com/VvjaKFGPwP
— Stuart Johnston (@IrnStu) December 19, 2017
My ad for #CritmasTosser @OneMinuteBriefs @father_critmas pic.twitter.com/CIgIaND1Um — Paul Turner (@_paulturner_) December 19, 2017
The drive looks to entice creatives of all levels to sign up, you can do so here. The activity builds upon a parody of the movie IT that rolled out last month.
IT’S HERE!!! My new film written by, produced by, directed by and starring me!! Thanks to all my little elves for helping make this happen. Will you crit too? Head to https://t.co/TtxmrYsSAz to give/receive the gift of a book crit this December. #MerryCRITmas pic.twitter.com/4FxLyKfcDV
— Father Critmas (@father_critmas) November 27, 2017
Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar
Identity is at the heart of knowing your customer. If you don’t get identity right, everything else will be wrong. How are organizations able to manage their CRM databases with consumer data that is constantly changing? This changing data impacts your company’s ability to efficiently manage both inbound and outbound communications and the struggle between customer experience and costs. Current and accurate identity data can help you increase IVR containment and reduce costs for inbound calls, while also reducing the risk of lawsuits and penalties from TCPA violations for outbound dials. Listen to this informative webinar to learn how to: • Ensure that your customer profiles are up to date • Clean, verify and extend your customer records for the most current, accurate, and actionable identity data • Ensure outbound communications are efficient and compliant with current TCPA regulations • Improve IVR containment rates by automatically identifying more inbound callers • Implement best practices by reviewing industry case studies of organizations that are successful in managing proactive and up-to-date identity data across the enterprise.
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Inaccurate Segments May Be Costing Advertisers Billions
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies like… Continue reading »
Facebook Tech Careers – Asia Pacific
Facebook operates on a truly unprecedented scale. Managing such incredible amounts of data and traffic requires unconventional thinking and coming up with lightning fast solutions in real time. Our work is as bold as it is fast and impacts billions of people every day.
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Suspect Trading Leads Germany to Change How It Releases Data
Suspicious patterns in the trading of currency futures, discovered in an analysis by The Wall Street Journal, helped prompt Germany’s statistics agency to stop sending the sensitive economic data to journalists before the figures are publicly available.
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The Current State of Data in Video Advertising Across Asia
Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.
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Practical advice for planning a CRM marketing stack upgrade
The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data is more robust, measurement tools are better, and channel capabilities are improving — not only on their own, but also in their ability to orchestrate marketing across channels. All of this is great for the industry, and it is driving investment in new marketing stacks.
When I talk about a marketing stack here, I don’t mean that
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