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It is premature to predict that a commercial for cannabis will show up in the Super Bowl–at least in the near future–but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad…

New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year. Almost two-thirds of b-to-b marketing leaders (62%) have “a good understanding” of how to use generative AI within their marketing, the study reveals. Created alongside Ipsos, the…

When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone’s list. From leading world-renowned restaurants to writing notable cookbooks, the chef has done much to advance the art of cooking–and he’s now ready to pass the reins on to the next generation: his son,…

Burger King may be called the “home of the Whopper,” but not everyone prefers the chain’s signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled “We Give Up,” opens in the 1960s with a man watching a…

Intuit’s QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting…

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives. As a result, while advertisers can credibly point to their increased investment in…

Pepsi’s mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country’s best Black-owned restaurants. Through July 1, Pepsi is inviting foodies…