Manucurist Lets Shoppers Try on Nail Polish in AR

To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist’s Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on…

Paramount+ With Showtime Arrives June 27

Just a day ahead of Warner Bros. Discovery’s Max launch, Paramount gave a date for its own merged streaming service’s debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+’s existing content with Showtime’s premium series. Between the lines The premium plan will…

Adweek Podcast: Designing for Narcissism

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director at Wieden+Kennedy’s creative social studio Bodega. After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising…

WBD Launches Comprehensive Social Campaign Ahead of Max Debut

With less than a day to go until Warner Bros. Discovery launches Max–the new streaming service combining HBO Max and Discovery+ content–the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a…

YouTube’s Sean Downey on NFL Sunday Ticket, Its New Upfront Venue and Early Talks

Adweek’s upfront week postmortem chats continue to roll on. Thus far, we’ve spoken with NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Sean Downey, president of sales at Google and YouTube, is giving his take. YouTube’s Brandcast event last Wednesday evening was one of…

Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80

William “Bill” Cook, who served as executive vice president-research and standards at the Advertising Research Foundation, as well as editor of the “Journal of Advertising Research,” died May 15. He
was 80.
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