McDonald’s is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV commercial, an 8-bit video game and a fundraiser for Ronald McDonald House Charities. The effort kicks off June 12 with an ad showing Grimace ringing in his…
Adnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super Bowl Ad
On advertising’s biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a quintessentially American event to pay tribute to Canada. The ad starred Foo Fighters frontman Dave Grohl (who is…
The PGA and LIV Golf Merger Is the Revenge of the Saudi ‘Pariah’
Crown Prince Mohammed bin Salman wins again.
Nebraska Joins the Tax Cutters
Gov. Jim Pillen is taking the top tax rate down to 3.99% from 6.64%.
Horizon Hosts Second Annual ‘Infronts,’ Pairs Creators With Brands
The event also kicks off Mavin, a new “social-first” video production and distribution service from Horizon’s Blue Hour Studios.
What the Target and Bud Light Boycotts Tell Us
Students discuss companies taking social stances and whether or not they deserve reduced stock prices for doing so.
Biden’s Debt-Ceiling Pivot Could Help Him in 2024
Can the White House keep working across the aisle to maintain a semblance of bipartisan normalcy?
Apple Reveals the Metaverse
When it arrives, you will be interacting with AIs rather than with real people through your Vision Pro.
Why Does B-to-B Marketing Have to Be Boring?
We’ve all seen the ads. There’s a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they’re missing out on tons of potential revenue until here comes a magical new product that solves all of their problems. There’s a long list of features, absolutely no pricing and…