Data-Labor-Technology

Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accredited Facebook to correctly report ad impressions on Facebook and Instagram after the first of three rounds of…

Facebook continued to prove it’s more than just a social platform with Wednesday’s broadcast of a Major League Baseball game. The match-up between the Philadelphia Phillies and New York Mets was the first of 25 MLB games Facebook will livestream this season. Facebook has streamed several MLB games in the past, but local sports networks…

Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car–but that’s just what a Toyota affiliate and agency 22squared did to help peddle the new Camry. Southeast Toyota Distributors–which supplies dealers in five U.S. states–and the Atlanta-based agency teamed up with New York-based Priority…

The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media entrepreneur and TV personality Byron Allen. Now, it’s making headlines again with the second iteration of streaming service Local Now. TWC is…

Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising solutions. A4 is the culmination of multiple acquisitions by Altice, starting with Cablevision in 2015, said A4 President Paul Haddad, who heads the 500-person team. Altice also has acquired addressable TV platform Audience Partners and… Continue reading »

The post Altice USA Launches Advanced TV Unit A4 appeared first on AdExchanger.

On first glance, Jeff Goodby and Michael Wolff might seem like polar opposites: one is the stoic creative director behind “Got Milk?” while the other is a journalistic firebrand happy to torch almost everything he touches. But the two have more in common than one might think. Goodby was a reporter before he went into…

Can artificial intelligence actually help brands get me out of phone-tree hell?

Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys ‘R’ Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S. increased 229 percent year-over-year to 6,985, according to Coresight Research. And yet–despite what some in the industry describe as a brick-and-mortar apocalypse fueled…

Behind the Cambridge Analytica headlines, Facebook on Thursday completed the first phase of its ongoing three-part MRC audit. Phase one was an inspection of served impressions on Facebook and Instagram, including display and video across desktop, mobile web and in-app. Before the Cambridge Analytica data-sharing scandal broke, Facebook was being pushed to be more open with… Continue reading »

The post Facebook Gets Its First MRC Accreditation, But There’s Still More To Go appeared first on AdExchanger.

The number and share of Americans living in multigenerational family households has continued to rise. In 2016, a record 64 million people, or 20% of the U.S. population, lived with multiple generations under one roof.