Data-Labor-Technology

Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google’s shopping and travel products, is out the door. Alferness began overseeing the entire company last December, when former president Tim Kendall announced his departure, and he returned his focus to…

British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way,” Facebook chief technology officer Mike…

As the board of WPP investigates claims of “personal misconduct” and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the helm of the world’s largest advertising holding company. “It’s a little difficult because we don’t know what the specific allegations are,” Pivotal Research…

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and education, as well as magazines. Its entities include Music…

Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is… Continue reading »

The post Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group appeared first on AdExchanger.

Facebook Messenger became a lot more visual with this week’s announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green revealed in a Newsroom post that 360-degree photos are available globally on Messenger’s iOS and Android applications, while HD-quality videos are only available in…

Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an “i” button atop the links for certain articles in their News Feeds, and tapping that button will launch a pop-up with additional…

While it’s no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That’s why Publicis Media conducted a study on “The Rise of Voice,” which attempts to help marketers wrap their head around…

On April Fools’ Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a “187,000,000,000,000,000,000-gallon saltwater tank [with] sharks, maybe crabs and weird things that touch your foot and freak you out.” If you read the press release the prank was obvious but…

The company acknowledged late Tuesday that its board is investigating CEO Martin Sorrell for possible personal misconduct. The details are sketchy beyond that.