Data-Labor-Technology

First it was a wedding registry; then, carryout insurance. Now, Domino’s latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino’s Piece of the Pie Pursuit mobile game puts players in the middle of a Rube Goldberg machine like the one in its new TV spot to…

Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site, once the most trafficked job platform in the US, lost ground to upstart competitors such as Indeed.com and ZipRecruiter. Monster rested on its laurels, and what started as a scrappy… Continue reading »

The post Job Site Monster.com Roars Back To Life appeared first on AdExchanger.

For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That’s no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes, and Lawrence O’Donnell, MSNBC has become an outlet millions of Americans, who brand themselves as The Resistance, have been increasingly turning to. The NBCU network…

Barclays Investment Bank has launched a global review to add a “digital specialist” to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one specific area of digital specialization but did not elaborate on specifics regarding the search. A Barclays spokesperson declined to comment. Another…

James Ortiz, a marketing director at the U.S. Army’s Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between himself and an account executive at McCann Worldgroup, the Army’s agency of record. The relationship occurred while McCann pitched to retain the Army’s marketing…

There’s never not enough data. Marketers are “drowning” in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them. As more devices and more screens come online, marketers will have even more opportunities to target the right customer. But how? Here are some insights…

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The move comes as parent company M&C Saatchi Worldwide moves to expand its North American footprint with SS+K playing a leading role. “For 25 years, we’ve lived at the intersection of cause and commerce, creativity and…

With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal–tools that can influence massive numbers of people and shift public opinion faster than ever before. If the promise of these tools seems limitless, then so is their potential for abuse. Every day brings…

More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong role models to look up to. With that in mind, The North Face launched a major new global effort, “Move Mountains,” that includes…

As of November 2016, an estimated 62 million Millennials were voting-age U.S. citizens – moving closer in number to the 70 million Baby Boomers.