Data-Labor-Technology

Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going to be the most effective strategy for marketers going forward. Today’s consumers expect content that’s live, on-demand and hyper-relevant. If you’re a forward-thinking brand, you’re probably already considering how to make your…

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example is… Continue reading »

The post Here’s How Facebook Is Getting Ready For GDPR appeared first on AdExchanger.

Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics as proxies for
something else more valuable – attention. In this era of big data, media fragmentation, ad avoidance and consumer messaging overload, it’s time to transact directly against attention, the metric that
we all really care about.

Google has made changes to its artificial intelligence team, which also shakes up search — splitting its AI group into its own business unit and appointing new leads for both businesses.

When my first child was born, my wife and I agreed we would not share any photos of the kid online without the express written consent of the other parent. I broke that agreement within the first 10 minutes of her birth. She’s now 3 1/2 years old (and her baby brother is 5 months…

The “buzz” surrounding brands involved in the Parkland student-led boycott of Fox News personality Laura Ingraham has been a net positive for the ones that pulled out and a net negative for the Fox
News television network brand, according to a tracking study released this morning by YouGov. According to YouGov’s brand index, most of the brands pulling out had net positive gains in the buzz
surrounding their names in “news, advertising and word-of-mouth” pre- and post- the boycott, while Fox News declined precipitously (-3.4 points).

Sasquatch has a new agency partner. Jack Link’s named GSD&M as its new creative and strategic agency of record, following a review launched in February and conducted by agency search consulting firm Pile which initially included around 30 shops. Incumbent Carmichael Lynch declined to participate in the formal review process, opting instead to be judged…

Technology is cool and everything–and being a chief technology officer would be pretty awesome– but have you ever wanted to be a chief taco officer? Restaurant chain Moe’s Southwest Grill is now giving people the chance to apply for the role of taco chief, beginning today. And no, this isn’t a belated April Fools’ Day…

A touch of Facebook Messenger and a dash of Twitter are coming to Snapchat starting Tuesday. The messaging application will begin rolling out group video chat and mentions on iOS and Android. Snapchat users can start a group video chat by: Entering an existing group chat or creating a new group with the users they…

Sinclair’s monolithic on-air advertising of its anti-“fake news” promos doesn’t provide many answers. And it doesn’t ask many questions.