Data-Labor-Technology

The electric-vehicle maker’s shares slid, suggesting investors were in no laughing mood over CEO Elon Musk’s bankruptcy tweets.

Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split testing last October as a way for brands to A/B test different ad formats, visuals, headlines and calls to action in order to determine which versions of their ads drive the best…

The Saks Fifth Avenue and Lord & Taylor department-store chains have suffered a security breach that has compromised shoppers’ personal and financial information.

The share of Latino parents who ensure the Spanish language lives on with their children declines as their immigrant connections become more distant.

The Indonesian government said Monday that ride-hailing firms Grab and Go-Jek Indonesia must be registered as transportation companies to ensure safety and provide job protections for their drivers.

A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s bold. And that’s exactly what Google did this weekend with its ads…

According to sources, the behind-the-scenes bickering between the two companies never stopped despite the formal cessation of talks in 2014.

Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to catching Oracle. Oracle DMP, despite leading in marketer use and intent, lags behind in the selection factors relevant to marketers. Advertiser Perceptions Chief Strategy Officer Kevin Mannion noted that Oracle inherited… Continue reading »

The post Oracle DMP Still Has Strong Consideration Among Marketers – But Will It Last? appeared first on AdExchanger.

NBC’s live telecast of Jesus Christ Superstar gave the network its best Easter Sunday in 12 years and its best Sunday overall in three years, not including sports and the Golden Globes. With John Legend playing Jesus Christ, Broadway star Brandon Victor Dixon as Judas, Sara Bareilles as Mary Magdalene and Alice Cooper as King…

As a discipline, design has an identity challenge. To begin with, there’s quite a bit of confusion about what design actually is and what it can accomplish. In the most elemental sense, design is about creating outcomes. It’s no longer just about how things look and feel; it’s about how things work. Take the world…