Data-Labor-Technology

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers… Continue reading »

The post YouTube Introduces Reach-Based Pricing For TrueView Ads appeared first on AdExchanger.

Instrument, a digital agency based in Portland, Oregon, counts among its clients Google, Nike, Levi’s, Airbnb, Sonos and Dropbox.

Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The repercussions have been fierce: Not only has the CEO of Cambridge Analytica been suspended from his company, Facebook’s stock prices…

Call it a miracle or just the result of intensive physical and cognitive therapy — “The Last O.G.” is hilarious, and Tracy Morgan seems to be in tip-top comedic condition.

More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points in the social media feeds of their customers…

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd,
affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional
hearing on consumer data privacy slated for later this month.

Homer Simpson is practically synonymous with doughnuts–and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the creators of The Simpsons to launch a pastry in his honor. Aptly titled “The D’ohnut,” it draws its name from one of Homer’s most enduring catch phrases. It’s appearance–pink glazed with rainbow sprinkles–likewise comes…

On Friday, “Research Intelligencer” published an analysis calculating the “hourly rate” Madison Avenue pays American consumers via ad-supported media. Today we’re following up with a more granular
analysis analyzing the hourly rate based just on the advertising time, extracted from the content.

Recently, “Research Intelligencer” approached PQ Media with the following question: How much of total consumer media usage is spent solely with advertising? This is a very complex question because
often when advertising is the media content, people are not consciously interacting with the message as they would with entertainment and information content. For example, a viewer will focus on the
plot of a favorite TV show, but once there is a commercial break, he or she might use a DVR to skip the ads, leave the room or start texting while the ad runs. Similarly, as this person reads the
print edition of a newspaper, he or she concentrates on the article, although the peripheral vision notices the ad next to the article, but not necessarily the product being advertised. Thus, the term
“exposure” becomes more relevant than “usage” in determining the time spent by consumers with advertising.

The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people are okay with that. To find out what consumers think the fair
value exchange is for paying attention to advertising, “Research Intelligencer” surveyed two samples of American adults about what they feel is a reasonable hourly rate. The first sample was given
multiple choices ranging from $1 to “more than minimum wage” (currently $7.25).