Data-Labor-Technology

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or…

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers… Continue reading »

The post Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting appeared first on AdExchanger.

Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag’s frontman, Rollins has since become a master of spoken word and storytelling. So while advertising pitchman might seem an odd fit at first for Rollins, it’s clear he…

Web browsers and mobile apps have been able to collect data for years–the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the trendiest shoes. Internet companies do this by gathering your browsing and search histories, which are then compiled and profiled into behavioral…

Fox News Channel’s “The Ingraham Angle” has seen growing TV advertiser departures, due to a controversial tweet from Laura Ingraham attacking a Parkland survivor, student/activist David Hogg.

Appropriately called Havas Blockchain, the new offering will pursue clients in the blockchain tech and entrepreneur sector.

“Our collective ecosystem can disappoint — and, in certain instances, it materially fails us,” the ANA says.

At first, the feed will be available to customers in eight cities, including San Francisco, Philadelphia and Atlanta, with other cities to follow.

Tell the truth: You’re getting a bit bored of the Facebook/Cambridge Analytica story. You’d rather it was over and done with so you can stop feeling guilty or spooked (or both) every time you go on Facebook. The saga continues to roll on. Every day seems to bring news of either another scandal or another…

When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined comment, but bringing a predictive analytics firm in-house will undoubtedly help it crunch all the data it collects as it rolls out connected…