Data-Labor-Technology

The return of “Roseanne” — which got top results from critics — raises eyebrows. Will it raise network programming expectations?

Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid’s Spanish lottery ad from 2016 emphasized community over money, a common theme for the Spanish lotto because small villages, enterprises and other groups often pool around the same…

In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I’d taken earlier. I can still recall the panic I felt in that moment. That suitcase had all of my…

On a gross basis, the ad industry values the average American’s time to ad-supported media at $1 per hour. The fact that it’s a nice round number is a coincidence, but it backs up Publicis’ Rishad
Tobaccowala’s point. The industry has been valuing consumer attention at something considerably less than minimum wage. Read more to find out how it was derived.

All you chief marketing officers out there who think you’re being so clever, so tech-savvy and so in tune with the millennials you so desperately seek, think again.

Tom Goodwin doesn’t believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can understand technology–and people–better by visiting a random city in China to see how folks pay with WeChat or by meeting technology…

The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool’s Day–9 a.m. PT April 1/midnight ET April 2–to collect as many eggs as they can. Snapchat Friday introduced The Great Snapchat Egg…

Amazon isn’t the only retailer encroaching on the financial services space. It may be the scariest — just the rumor of it entering a company’s space will send its stock price down — but ultimately, Amazon only cares about getting more buyers and more sellers to join its platform.

Overstock’s Raj Karkara, vp of loyalty and financial services, echoed that sentiment earlier this year, saying that offering financial services or connecting customers with financial services providers is a natural extension of its retail function of buying and selling consumer goods.

“Our goal is to bring products to market faster,” Karkara said. “We want to expand the customer relationship as much and as fast as we can.”

It’s obvious that banks need to borrow from retailers when creating customer experiences whether it’s in the branch, the mobile app or even the payments. But while retailers are already ahead on digital experiences, many from CVS to 7-Eleven to some of the largest e-commerce platforms in the world are also borrowing from banks to improve their own customer relationships.

Here are three major retail companies beyond Amazon or Alibaba that are growing their financial services offerings.

Read the full story on tearsheet.co

The post How retailers are growing their financial services capabilities appeared first on Digiday.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, chief revenue officer at 180byTwo. Ads.txt adoption is creating ripple effects throughout the media ecosystem. Launched by the Interactive Advertising Bureau as a way to combat fraud caused… Continue reading »

The post Ads.txt And The Future Of Data Pricing appeared first on AdExchanger.