Data-Labor-Technology

Content is everything and everywhere, a sentiment that Equinox’s director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox’s digital experiences and products, such as content on an Equinox email or in the club itself. Adweek sat down with Farooqi and Ashley Still, vp, Adobe Creative Cloud Enterprise at…

At its peak in 2004, Blockbuster had over 9,000 stores in total. In 2011, the last store was bought by Dish Network, putting the neighborhood video rental company out of business. Redbox and, finally, Netflix won the market. Blockbuster wanted customer growth as much as any other business. So why did Redbox and Netflix send…

A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills–by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones. Called “Data in Dollars,” the six-second clips promote the cable company’s new Xfinity Mobile network, which lets users connect to WiFi…

Today, Interpublic Group’s Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the global experience agency for the last 13 years and is said to be departing in May “for a new venture.” IPG did not elaborate on Shapiro’s plans. “Huge…

LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday. It also rolled out video-compatible Company Pages for brands and publishers. Since LinkedIn’s beta launch of sponsored video last October, more than 700 advertisers, including KLM Royal Dutch Airlines, GE and Philips, have signed on.… Continue reading »

The post LinkedIn Makes In-Feed Video Ads Generally Available And Enhances Measurement appeared first on AdExchanger.

Going cold turkey might get you more free time but puts you out of touch with high school acquaintances and customers; first, write a post about the idea.

Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to users based on their offline purchase histories and
locations.

Sizable majorities of Democrats and Republicans cite the other party’s harmful policies as a major reason they belong to their party.

Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users’ already shaky trust, and Elon Musk pulling Tesla’s and SpaceX’s pages, the platform is grappling with a public-relations problem that can have long-reaching effects on its business. But underneath those headlines remains the company’s Measure What Matters initiative, announced in February, which aims…

Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed “Work in Progress,” the series explores the many facets of creative collaboration, an apt theme given WeTransfer’s brand proposition. What’s more, Bj?rk and Kanda seem like a fine choice…