Data-Labor-Technology

For the week ending March 25, CBS’ prime-time average viewers came to 7.5 million. NBC was at 5.3 million viewers, ABC was at 4.8 million viewers and Fox came in at 2.7 million viewers.

B/R Live, named after Turner’s Bleacher Report, will include live games from the NBA, UEFA, World Arm Wrestling, PGA Championship and National Lacrosse League, among others.

AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand. “We have made the decision to consolidate our Bud Light social and…

Over-the-top streaming video options are growing at a steady clip — but are not necessarily replacing traditional video subscriptions, according to a new report from the Video Advertising Bureau.

“America runs on Dunkin'” may be a decade-old hyperbolic slogan, but it’s about to become quite literal–for a few thousand people, anyway. Dunkin’ Donuts has joined the fray of brands branching out into apparel with its new, limited-edition line of running shoes created in partnership with fellow Boston-based brand Saucony. The Saucony X Dunkin’ Kinvara…

NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’s… Continue reading »

The post NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success appeared first on AdExchanger.

Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know what the heck it is. The campaign, created with help from Publicis-owned agency Digitas, includes a new corporate website and a media push targeting agencies with display and video ads across trade pubs, Facebook and… Continue reading »

The post An Inside Peek At Insider Inc.’s Plan To Woo Advertisers appeared first on AdExchanger.

The changes, announced as the company faces a firestorm over how it handles personal information, include a new, central hub in the app settings that contains existing tools for users to review and delete traces of their activity.

Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry “guidelines and standards to govern consumer data
collection and protection.” The federation also announced it is reconsidering a prestigious award it bestowed on Cambridge Analytica last year and will “rescind” it if allegations surrounding its
illicit practices are proven to be true.

We’ve all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously–right then and there. How many times have we all had to endure long checkout lines or long holds with call centers because our online order was incorrect…