Data-Labor-Technology

The trends in Americans’ views of social media tell a complex story. Read about the dynamics of Americans’ feelings toward social media.

A federal appeals court revived Oracle’s copyright infringement claims against Google, in a ruling that could give fresh muscle to leading software makers but hamper upstarts developing new apps for computers and smartphones.

ESPN and CBS aren’t the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report Live, in April. The new offering is distinguishing itself from ESPN’s upcoming ESPN+, which will require a monthly subscription, and CBS Sports HQ, which…

Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats. Experiential activations find success among the younger crowd, but are typically site-specific, limiting reach. For agencies, augmented reality (AR)–with 2016 breakout Pokemon Go–is emerging…

Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin. Bitcoin is built…

By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other users. Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Also…

Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a wealth of operations and clients. He’s also inherited an ongoing lawsuit with former client Uber. Last September, Uber sued Fetch for $40 million after accusing the agency of buying click fraud to take credit for… Continue reading »

The post Fetch’s New US CEO Deals With Ongoing Uber Lawsuit appeared first on AdExchanger.

Heineken USA has pulled a Publicis campaign themed “Sometimes, lighter is better” off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four 15-second executions in which a bartender at an outdoor party uses binoculars to see what everyone is drinking. In each spot, he spies…

On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for the development of industry guidelines for consumer
data privacy and protection. The initiative, which will be unveiled by ARF CEO Scott McDonald Wednesday morning during its “ConsumerXScience” conference. The initiative, presumably, is in response to
high profile news about breaches of consumer data, including last week’s reports about Cambridge Analytica’s use of the personal data of 50 million Facebook users.

Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer as principal analyst covering retail and ecommerce. He most recently served as senior vice president-marketing and
insights at comScore.