Data-Labor-Technology

Krish Sailam has been named vice president of programmatic for Merkle’s DWA unit. He joins from vice president of programmatic at Interpublic Mediabrands’ Cadreon unit. Based in San Francisco, Sailam
will split his time between leading programmatic media efforts for the Cisco account and coordinating programmatic capabilities with DWA parent companies Merkle and Dentsu Aegis Network.

The deal will cover the NBA Finals, WNBA Finals and NBA G League, and will feature the YouTube TV logo in all Finals branding on TV, in stadiums, online and on the court.

The first Facebook Community Boost event kicked off in St. Louis Monday, and the social network announced eight more upcoming stops on the tour. Facebook Community Boost was unveiled last November as a program aimed at helping small U.S. businesses grow and learn digital skills, with plans to visit 30 U.S. cities in 2018. In…

As Uber reels from a fatal crash involving one of its autonomous vehicles, rival Waymo is moving ahead, buying as many as 20,000 Jaguar vehicles for its robot fleet.

Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I’ve worked closely with female brands through the past year, I’ve found myself being inspired by their unapologetic authenticity. It’s time we embrace why so many girl brands do it better: They’re not afraid to be vulnerable. We’re at…

We know that conversation is a lost art. And regardless of whether consumers’ attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of social applications for quick chats and sharing content. From ephemeral content to influencers, brands have invested tons of time…

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe launched Tuesday. The reporting tool, which is built into… Continue reading »

The post Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool appeared first on AdExchanger.

His ex-girlfriend doesn’t know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre–somebody else’s hot ex awkwardly stripping for someone who claims he loves her. What else will she do on camera? The video, created by Gorilla…

There are many reasons that The Good Doctor became this year’s breakout freshman drama, as detailed in this week’s cover story. But showrunner and executive producer David Shore says the real secret of the ABC medical drama’s success is its star, Freddie Highmore, who plays autistic surgeon, Dr. Shaun Murphy. “On day one of filming,…

The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards–which “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly and the rest of the social web”–will also…