Data-Labor-Technology

The FCC is considering a new rule to further curb the U.S. business of Huawei, making it harder for small and rural carriers to purchase gear from Chinese telecom-equipment makers.

Critics of a longstanding practice that sends leftover money from class-action settlements to parties not affiliated with the litigation, known as cy pres, are trying to blow up a 2015 settlement involving Google.

Six of Qualcomm’s directors, including Chief Executive Steve Mollenkopf, failed to win support from a majority of the company’s shares Friday.

A deadly crash in Arizona involving an autonomous vehicle operated by Uber Technologies Inc. spotlights a pedestrian-safety problem that is getting increasingly worse in an era of constant smartphone use and a surge in impaired driving.

Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published…

Tencent Holdings Ltd.’s shares slumped again Friday, taking its fall in the past two days to 9.2%, as investors reassessed the Chinese tech giant with one of its biggest shareholders set to sell almost $10 billion worth of its position.

Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. For the past three years, the shoe retailer DSW used influencers to reach prospective shoppers in their teens or early 20s, more as a… Continue reading »

The post Why Connecting Influencers To Programmatic Was A ‘Shoe’-In For DSW appeared first on AdExchanger.

With Facebook reeling after revelations that an app maker exposed millions of user profiles and then gave that user data to Cambridge Analytica, marketers, barring a few, have so far been mostly quiet about whether they will take action against the platform giant.

On March 23, consumer electronics company Sonos said it will pull advertising from Facebook, Instagram, Google and Twitter for a week and donate an undisclosed amount of money to RightsCon, a digital rights conference. The company didn’t share how much it spends on those platforms, but said its Facebook spend is “significant.”

Other advertisers that have pulled money from Facebook include Mozilla. COO Denelle Dixon wrote in a blog post that the company was “pressing pause” on its Facebook spend. Germany bank Commerzbank said it would do the same.

In a blog post, Sonos said the reason it won’t permanently abandon those platforms is because it fundamentally believes in them: “We have found Facebook, Instagram, and other online platforms to be incredibly effective ways to reach our customers and to share our mission as a company — Not to mention stay in touch with friends and family in our personal lives,” the company wrote in the post.

Greg March, CEO at media agency Noble People, calls it “activism as brand strategy.” Unlike last year’s YouTube crisis, where multiple major brands like AT&T pulled or at least decreased spend on YouTube and Google, the Cambridge Analytica scandal is less of a “house on fire.” “I don’t know the harm that brands are going to run into in a near-term way with Facebook,” he said, “but I did know the harm when YouTube had nasty stuff on there and it was next to my advertising.”

With Sonos, and any marketers that respond to the Facebook scandal, there has to be a specific brand strategy. Sonos cares as a brand about privacy — it has been vocal with issues like net neutrality and the idea of an open internet. “They’re early, and they’re putting their money where their mouth is,” March said.

Elsewhere, brands are mostly quiet. A rep at a top media-buying agency told Digiday it’s not seeing moves away from Facebook at this point.

A second media buyer also said no clients are pulling their ads from the platform. “Facebook’s problem is with its users, not its advertisers,” this person said.

Another media buyer said the only way his brands would pull advertising would be if users leave Facebook — and if history is to be believed, they won’t. “If it didn’t happen before this, considering all the scandals [Facebook has] had, it won’t happen now.”

The post ‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal appeared first on Digiday.

Museums are often pretty humorless when it comes to their artwork. It’s rare for them to acknowledge that art can be confusing–particularly conceptual art, where the artist’s choices can seem self-indulgent or bafflingly arbitrary. But the Hammer Museum at UCLA leans into that confusion in an amusing new short film made by some A-list talent…

The spending package that President Trump signed Friday includes a measure that gives U.S. investigators access to data stored on overseas cloud servers, resolving a long-running legal battle but drawing criticism from privacy and human-rights activists.