Data-Labor-Technology

It’s also trying to justify its new proposition. This week alone the shop received both good and bad news from clients.

Due to big tariffs against other countries that are coming, major market indexes were hit with steep 2.5% to 3% declines on Thursday — with media stocks with caught in the downdraft.

First up: a new home page for NBCNews.com, introduced in beta on Thursday. The redesign emphasizes photos, video and other imagery, with layouts that can change with the news cycle to highlight one
big story or a number of smaller ones.

With a new service, the GroupM shop vows to deliver a viable media plan in 24 hours or your money back.

Streaming media platforms remain profitable for the music business — especially with paid streaming subscriptions. U.S. music industry revenues rose 16.5% to $8.7 billion in 2017 (from $7.5 billion),
according to the Recording Industry Association of America.

Using machine learning and linguistic algorithms to determine what gets the most mentions by companies on their earnings calls, analysts firm CB Insights can tell where companies are headed and what
the focus should be for their executives.

Borrell Associates expects total local advertising budgets to rise 5.8% vs. last year. Non-digital advertising will fall by 2.2%, and digital will rise 12.7%. In total, advertisers will spend $126.8
billion this year.

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers. With a new array of advanced TV ad
products, there is so much that they need to talk about – but unfortunately, the traditional TV media agency’s aperture just isn’t wide or robust enough to facilitate all the communications that need
to happen today.

The monies will be used for the Google News Initiative, which will fight the spread of misinformation, as well as grow subscriptions and readership.

It’s weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you’re funny, smart or worth knowing. But you can learn a language. By pushing all your senses to the maximum and giving it a lot of effort, you…