Data-Labor-Technology

“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”

Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently
flow to television.

As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect to the Internet and see or
hear advertisements.

Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.

The deal is the latest addition to DAN’s growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015.

While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices.

Ana Ceppi will serve as a advisor and liaison to NBC’s external client and agency partners, helping to promote the company’s efforts in the Hispanic marketplace and for the NBCU Telemundo network
brand.

A dissertation released Nov. 14 reveals a new type of threat, analyzing how skillful voice impersonators can fool state-of-the-art speaker recognition systems, as these systems generally are not yet
effective in recognizing voice modifications and inflections in the human voice, writes Rosa Gonzalez Hautamaki.

Nearly a third of consumers say they have purchased a product or service based on an influencer’s recommendation; nearly a quarter said they have made recommendations to others based on influencer
content.

A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming is now inarguably mainstream, but a correction in the market may be necessary as consumers try to navigate the
plentiful options in the space.