Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.
Quartz Makes Case Against Open Exchanges; Agency Pitch Frenzy Siphons Talent
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »
Quartz Makes Case Against Open Exchanges; Agency Pitch Frenzy Siphons Talent
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »
Tis The Season For Ad Fraud
AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »
Tis The Season For Ad Fraud
AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »
Coca-Cola Unveils Olympics Share a Coke Bottles
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors.
Coca-Cola Unveils Olympics Share a Coke Bottles
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors.
Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
Now Viewers Have To Distinguish Real From Sponsored Content
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.