Less BS, More Facts, Some Opinions
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which are branded augmented-reality lenses for its outward-facing camera. Dunkin Donuts launched the first campaign using the format Thursday. Snap, which claims 3 billion snaps using animated filters are created on its platform… Continue reading »
AdExchanger |
Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of three… Continue reading »
AdExchanger |
The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, Wirecutter’s president and general manager. Buying Wirecutter helped the Times diversify its… Continue reading »
Tom Hardy was the year’s most mesmerizing actor in our pick for 2017’s best show: “Taboo.”
ESPN is joining NBC Sports in adding new streaming rights to NFL games on its mobile platforms. ESPN announced Wednesday that it had signed a deal with the league to offer authenticated pay-TV
subscribers access to games on smartphones.
Pay TV companies are increasingly worried about password sharing when it comes to streaming apps and platforms of TV networks and other services.
AdExchanger |
Luma Partners’ Brian Andersen will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17 – 18, 2018 at the Grand Hyatt New York. 2018 will see the same amount of deal activity as 2017 as the field of potential buyers expands, predicts Luma Partners’ Brian Andersen. The ad tech acquirers are much different from when Andersen joined… Continue reading »
AdExchanger |
LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of the main drivers of real-time advertising performance. The company spent two years evaluating dynamic creative optimization (DCO) technologies and is now scaling out the program under the startup RevJet, said Josh Eldridge, LendingTree’s senior marketing… Continue reading »
AdExchanger |
AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/Opera… Continue reading »
Publishers know by now that farming on a platform’s land can be dangerous.
Just as publishers have learned that they’d struggle to monetize their content on Facebook, those that spent to build businesses based on e-commerce affiliate commissions will get a wake-up call in 2018, as Amazon cements its place as an online shopping destination and cuts the affiliate commission rates it pays publishers.
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