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“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Bennett Rosenblatt, rider display marketing lead at Uber. At Uber, our programmatic strategy prioritizes transparency and trust above all. We run campaigns in an enterprise self-service demand-side platform (DSP) and leverage a transparent ad server to… Continue reading »

The post Forget Viewability: Your Ads Aren’t Serving appeared first on AdExchanger.

They’rrrre back. The Barkleys, Subaru’s family of dogs that drive like people–well, better than some people we know, actually–return in four comical commercials that broke during the Screen Actors Guild Awards telecast last night. “This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and…

The automaker is teasing its Super Bowl effort only by promising it will “celebrate millions of heroes who have helped a very important cause” and that “you might be one of them.”

The brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year.

A new report from Zenith forecasts that the country will be the fastest-growing ad market among a group of 30 rising media markets tracked by the agency.

National TV declines worsened to a 7% drop in the last month of the year from November’s 2% slip. For the fourth quarter, national TV fell 4%. Digital saw a 10% increase for 2017 as a whole versus the
year before.

Jo Ann Ross’ comments came in the context of her touting CBS’ digital efforts, notably the CBS All Access subscription service (which has an ad-free version and an ad-supported model), as well as the
CBSN free streaming news service.

The firm has not had a formal media agency review in nearly two decades. The review follows last year’s appointment of Casey Hurbis as the finance company’s new CMO.

The awards target brands that show strong digital strength, smart digital strategies and exceptional growth across platforms. 2016 was a year when many news sites saw an uptick in traffic because of
the election – a trend some brands sustained.

In a letter made public Monday, billionaires Carl Icahn and Darwin Deason wrote, ‘Every day that the ’old guard’ remains in power—feebly overseeing the company’s steady decline—is a waste of time.’