Check out some of the key highlights from our must-attend conference for Data Management Platform clients! Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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Lotame Customer Stories: Publishers
Hear how Lotame’s data management platform (DMP) has helped leading media companies increase CPMs, sell more media, and improve ROI. Learn more about how Lotame works with publishers around the globe at https://www.lotame.com/solutions/publishers/
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What is TV DMP?
What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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Experian Marketing: What We’re Best At
Experian’s Targeting unit remains true to its big data roots, says Kevin Dean
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ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.
ANA Genius Awards Website: https://www.geniusawards.com
ANA Ace Website: https://www.anaace.org
Corporate Website: https://www.home.neustar
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Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar
Identity is at the heart of knowing your customer. If you don’t get identity right, everything else will be wrong. How are organizations able to manage their CRM databases with consumer data that is constantly changing? This changing data impacts your company’s ability to efficiently manage both inbound and outbound communications and the struggle between customer experience and costs. Current and accurate identity data can help you increase IVR containment and reduce costs for inbound calls, while also reducing the risk of lawsuits and penalties from TCPA violations for outbound dials. Listen to this informative webinar to learn how to: • Ensure that your customer profiles are up to date • Clean, verify and extend your customer records for the most current, accurate, and actionable identity data • Ensure outbound communications are efficient and compliant with current TCPA regulations • Improve IVR containment rates by automatically identifying more inbound callers • Implement best practices by reviewing industry case studies of organizations that are successful in managing proactive and up-to-date identity data across the enterprise.
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3D Marketing with Holograms
Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.
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The Use of AI in Quote-to-Cash
Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics
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The Current State of Data in Video Advertising Across Asia
Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.
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Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID.
This week, the Advertising ID Consortium announced the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne, Sizmek and Thunder.
Additionally, demand side platform (DSP) The Trade Desk said it will make its ID compatible with the Consortium’s. In May, the t
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