One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…
Data Transparency Is Not Just for Advertisers: Writers, Actors Want the Same
Actors and screenwriters want more transparency with streaming TV and other data. This is a negotiating point studios are offering actors and screenwriters in the jostling over the pay/salary/residual
situation.
situation.
AAF Creates New Foundation To Bolster DEI, Education Efforts
Through the Foundation, new revenue streams, such as event-driven donations, public and non-profit grants, employee matching funds and honorariums, will now become available and eligible for certain
tax benefits.
tax benefits.
U.S. Ad Market Climbs 6.2% In July
With easier year-over-year comparisons, July posted the biggest gains for the U.S. ad market since April 2022.
Global Programmatic Click Fraud Averaged 17% In Q2
The desktop web had the highest rate, at 21%.
Netflix Nabs A Top Snap Ad Exec
David Roter is the latest hire as Netflix pushes hard to accelerate advertising growth for its new AVOD tier.
Pearls Before Swine by Stephan Pastis for Mon, 28 Aug 2023
Meta’s News Block Causes Chaos as Canada Burns
News has been removed from Facebook and Instagram after the Canadian government told Meta to pay publishers, leaving consumers unable to access vital information during wildfires.
Despite Strikes, Five Scripted Shows On NBC Are Ready For Fall
The five NBC scripted dramas stand in stark contrast to the other broadcast nets whose scripted series have been held up by the strikes.
Social Media Malpractice: Hijacking a Brand’s Social Account
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…