Amazon’s been open about its intention to pursue more live-sports deals, following its “Thursday Night Football” coup.
In A Streaming TV World, Whither U.S. TV Station Syndication?
U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
AI Can’t Read Books. It’s Reviewing Them Anyway
ChatGPT-powered avatars recently gushed over a new book—unconvincingly. But if AI develops actual opinions, authors might be in for a shock.
GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15M
Debate won the night on cable, but fell far short of the 24 million for 2016’s first GOP debate.
Pearls Before Swine by Stephan Pastis for Fri, 25 Aug 2023
YouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s Privacy Policies
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…
Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI –…
Linear TV Reaches New Dipping Point – But Is It A Tipping Point?
Linear TV’s decline to less than 50% of all TV viewing was long in coming — very long.
The ‘Budget Ryan Reynolds’ Taking Bitcoin FC to the Big Leagues
Bitcoin podcaster Peter McCormack bought his local nonleague soccer team. Can he really turn Real Bedford FC into a global sports brand?
Meta Rolls Out Search Tool To Track Branded Content
Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library.