Infillion Confirms That It’s Buying MediaMath’s Assets

Infillion’s $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court.

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X Blocks Links To Political Organizing Platform Used By Democratic Party

X has been called out for temporarily blocking links to NGP VAN, a major voter database and political organizing software used by the Democratic Party for Democratic and progressive campaigns. Over
the course of a week, the organization and its X users were unable to share links to volunteer event signups, donation portals and additional resources for political causes backed by the Democratic
Party on the platform formerly known as Twitter.

Alfa Romeo Uses AR to Bring F1 Art Car to Fans Around the World

The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in…

Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data

Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending.

Ad Tech Rediscovering Ukraine At IT Arena This Fall

I are going to IT Arena to help bring visibility to the resilience of the Ukraine tech community and to help grow tech jobs and entrepreneurship in Ukraine.