The new hub, free for all Max subscribers, replaces and expands on the CNN Originals hub.
Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What makes the story important is the people
involved, including some of the highest profile and most influential people in advertising.
involved, including some of the highest profile and most influential people in advertising.
Pepsi Kicks Off 125th Birthday With New Look and 125 Days of Celebrations
Brace yourself: Pepsi’s 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the…
Hornbach’s Handcrafted Ad Inspires the Most Out of Small Spaces
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have. The campaign,…
Meta Releases Code Llama, a Coding Version of Llama 2
Code Llama may spur a new wave of experimentation around AI and programming—but it will also help Meta.
How Nexxen Is Lowering The Walls Between Linear And Streaming
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital aspects of their campaigns.
The post How Nexxen Is Lowering The Walls Between Linear And Streaming appeared first on AdExchanger.
Pearls Before Swine by Stephan Pastis for Thu, 24 Aug 2023
Why Advertisers Should Take Full Advantage Of FAST
There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV
The post Why Advertisers Should Take Full Advantage Of FAST appeared first on AdExchanger.
Nvidia Chip Shortages Leave AI Startups Scrambling for Computing Power
Trimming profits, delaying launches, begging friends. Companies are going to extreme lengths to make do with shortages of GPUs, the chips at the heart of generative AI programs.
PSA Urges Teens to Ditch the Vape by Hitting Where It Hurts: Their Wallets
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a “national crisis” and “ticking time bomb.” A new PSA…