Data-Labor-Technology

WPP’s media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads. The SeenThis tech avoids data-intensive uploading and downloading techniques used by traditional video ads, instead streaming directly to the end viewer through display…

Picture the scene. A group of male friends are hanging out playing video games when one of them starts making derogatory comments about women. He remarks that women aren’t good at sports, brandishes a nude photo from his DMs and says a former female classmate was “asking for it.” If you were there, would you…

Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact…

Without Trump, the candidates could fight about their policies.

If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat. According to eMarketer, the volume of

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making

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This is a story about a conscious uncoupling.

In recent years, “Fortnite Battle Royale” has become a never-ending cavalcade of brand and intellectual property integrations. But in 2023, brands have begun to shift their focus toward “Fortnite’s” user-generated-content-based Creative mode, working with in-game creators and studios to activate in bespoke worlds, rather than the main game. For Epic, this shift was very much the result of conscious upgrades to the “Fortnite Creative” ecosystem.

Since 2018, brands have been relatively commonplace in “Fortnite Battle Royale,” with everything from “Rick and Morty” to “TIME Magazine” showing up inside Epic Games’ popular first-person-shooter game. Season 2 of “Fortnite’s” third chapter, which ran between March and June 2022, included 17 integrations of brands ranging from Marvel to Segway. But Season 2 of Chapter 4, which wrapped up in June 2023, featured only 6 in-game brand integrations.

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The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) have made the Golden State a pioneer in crafting modern data privacy legislation. Now, another bill is gaining momentum that could give California residents even more protection against data brokers — but is one that has the ad industry rushing to stop it.

The “Delete Act,” officially known as Senate Bill 362, was introduced in April by California State Senator Josh Becker (D-Menlo Park) and would give consumers a way to delete their personal information from every data broker in the state through a single verifiable consumer request. (The proposal comes less than a year after CPRA went into effect in January).

California isn’t the only state going after data brokers. Vermont, Texas and Oregon have also passed laws that create data-broker registries, with Vermont’s in effect since 2019, Texas’s taking effect in next month and Oregon’s starting in 2024. Federal regulatory agencies including the Consumer Financial Protection Bureau and the Federal Trade Commission have also opened inquires into the industry. And in Congress, the Energy & Commerce Committee opened a bi-partisan investigation in April by sending letters to dozens of data brokers asking for information about how they collect and use consumer data.

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