A Right-to-Repair Car Law Makes a Surprising U-Turn in Massachusetts

The Biden administration has changed its mind about a Massachusetts state law giving mechanics and car owners access to more diagnostic data.

What the Next Short-Form App Will Have to Do to Match Twitter’s Star Power

Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we’ve been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people…

Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy

Advocacy groups on Wednesday renewed their call for the FTC to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13.

LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence

LinkedIn is rolling out brand partnership labels on in-app posts, according to social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are
sponsored by a brand.

How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI

Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.

The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.

Netflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand

Members of Gen Alpha–those born after 2010–may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what’s cool, and what isn’t. Netflix has been crowned the “coolest” brand…