Google Ads Changes Trademark Policy, Puts More Accountability On Brands

Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads.

TikTok Strikes Deal With GSTV For On-the-Go Consumer Content

The partnership with GSTV aims to bring TikTok content to GSTV’s audience of over 116 million monthly U.S. viewers, with the goal to engage customers with culturally relevant, curated content for
GSTV.

Omnicom Heads To Cannes Beach With ‘Cove’ Presence

Some big names will be on hand including film director Spike Lee, who is participating in a Wednesday afternoon session titled “The Black Creative Dilemma.”

Apple’s VisionOS Makes a Bold Leap in Computer Interface

We’ve come a long way from the command line. Now we’re being asked to take the next step in human-computer interaction, whether we’re ready or not.

The Big Story: Trouble In The Twitterverse

Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer

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Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem

Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently,

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