Data-Labor-Technology

Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. “Best Clean, Pants Down” utilizes an ’80s-style jingle to accompany comical scenes of men dropping their pants in public places in an effort to show that the flushable wipe…

Selling all of Disney to Apple? Nah.. Think more strategically. How about just ESPN?

Telehealth companies that provide abortion pills are surging in popularity. Which are as safe as they claim to be?

A botnet apparently connected to ChatGPT shows how easily, and effectively, artificial intelligence can be harnessed for disinformation.

If you want a snapshot of the sort of conflict that’s always simmering between the CMO’s office and a company’s franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history–the Popeyes Chicken Sandwich. Introduced…

To make sense of changes to mobile campaign reporting, marketers need to understand postbacks ­– the most essential element of mobile attribution.

The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.

Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.

The post Regulators Have Their Eye On The Dark Art Of Dark Patterns appeared first on AdExchanger.

The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.

The post Google’s Second, Worse Wave Of Alleged Ad Fraud Means Advertisers Need Full Transparency appeared first on AdExchanger.