Less BS, More Facts, Some Opinions
While it might feel a little late in the game for a brand-new streaming service to hit the ground running – especially as big-name streaming platforms struggle to grow subscriptions
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Brands need to start preparing for a contentious election season, crafting strategies for how they’ll deal with hot-button issues.
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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second
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Two weeks after TikTok officially launched its new e-commerce platform, TikTok Shop, creators are signing on to sell products directly from the platform.
TikTok created the feature as a way to help creators on the app create new revenue streams by selling entirely on TikTok Shop rather than linking to third-party websites, or navigating extra fees and contractual obligations from selling on Amazon or Facebook Marketplace.
Social apps such as Instagram, Facebook, YouTube, and Snapchat have all experimented with in-app shopping. TikTok’s pivot into e-commerce comes almost a year after the platform tested shoppable advertising options ahead of the holiday season, allowing advertisers to display products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.
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Any marketer will vouch for the importance of using influencers to bridge the gap between brands and consumers. However, given the area is still expanding, growing pains are still at play.
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and influencer marketing at a fashion retailer, who’s worked in the industry for more than a decade, on some of the notable scenarios they’ve seen take place.
This conversation has been edited and condensed for clarity.
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After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
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At this point, social media has become so prevalent that most, if not all, brands have a social media presence and strategy. But as the landscape becomes pay to play, making organic reach less obtainable, brands’ push for engagement has seemingly led to a trend in social: The Funny Brand Voice.
Meaning, as brands look to stand out by using trending phrases, so-called Gen Z speak and cultural moments, many are inadvertently sounding the same, 10 agency executives told Digiday. In a post on X (formerly Twitter), R/GA marketing agency described The Funny Brand Voice as “One voice applied to the same memes, using the same vocabulary.”
The deal market between publishers and sports betting companies is in a correction, according to media and agency executives.
The “endless supply of customer acquisition marketing budget has gone,” said Sam Yardley, evp of North America at sports marketing agency Two Circles, adding that large sports betting companies are focused on maximizing customer lifetime value.
After a surge of investment as sportsbooks fought to obtain more market share across the U.S., sportsbooks are now scrutinizing and even terminating some deals with publishers, signaling that some of these partnerships haven’t worked all that well.
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