Data-Labor-Technology

The only way to give Donald Trump a real challenge is to consolidate the field early.

It’s an intriguing tale that likely plays well with the former prime miniter’s supporters, but the evidence is laughably thin.

It’s nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby’s, Buffalo Wild Wings, Dunkin, Jimmy John’s, Sonic and Baskin-Robbins, has announced that it’s signed a three-year sponsorship deal with ESPN’s College GameDay, a partnership Disney Advertising described as “different and exciting.” “The…

In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing’s impact in industries where its value might not be immediately apparent. Drawing inspiration from…

In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg–drama on maximalism-design-Tok likely ended…

Produced in partnership with Marketecture 

The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective. 

For marketers and the agencies working with them, maximizing the efficiency of ad campaigns is essential but often something they need additional expertise to effect, especially given the challenges of operating across numerous and sometimes disparate channels.

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Zen Media says free offering can help brands reach the right audience.

The platform will help publishers with regulatory compliance, InMobi says.

AP Stylebook has been revised to feature guidance on the subject.

Google and other companies are urging a judge to throw out a class-action complaint alleging they violated children’s privacy by tracking their YouTube viewing in order to serve them with targeted
ads.