Data-Labor-Technology

Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.

The post Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp appeared first on AdExchanger.

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…

The study from Engagement Labs also shows differences by party in terms of communications channels, overall sentiment, and volume of conversations.

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to

The post TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens appeared first on AdExchanger.

For Pereira O’Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn’t being…

In February of 1973, The New York Times reported a story out of Texas known as the “$13 war.” It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest–which had three planes…

“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study.

The findings mean YouTube will face yet more scrutiny over its policies with researchers observing that it served ads to minors, appearing to contravene its own policies, leading some to question over how rigorously it meets the requirements of the FTC’s Children’s Online Privacy Protection Rule.

COPPA requires service providers to obtain “verifiable parental consent” prior to using personal information from children and that “reasonable efforts” are made to notify guardians of such practice.

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ABC’s long-running “The Bachelor” is skewing older this fall with a new gimmick — “The Golden Bachelor.”

Pink Starburst gelatin snacks. Frank’s RedHot sunflower seeds. Wendy’s chili–in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate…