Data-Labor-Technology

At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat. Huffman is the general manager for the Portland Pickles,…

It’s not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults spent 37% more money on the likes of Netflix and Disney+ compared to the same time three years prior, according to Epsilon, a…

Beyond Meat’s weak sales led to headlines about “peak veganism” and the end of plant-based meats. But demand in Europe shows there’s still life in alternative proteins.

Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same association with grocery delivery. The company’s food delivery service Uber Eats is typically linked with ordering meals from restaurants, but it…

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy

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This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?

As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake, and get recipes using the company’s meat products.

It’s the first AI app that Exverus has developed with any of its clients, and the idea was centered around helping parents come up with cooking ideas, said Wes Condray-Wright, media supervisor at the independent media agency. “Really trying to give some time back to that busy parent. Taking the guesswork out of meal prep, or giving them some more time in their day through AI,” Condray-Wright said.

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Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline.

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. To learn more about how Roblox’s ad network is coming together so far, Digiday independently reached out to nine of the companies participating in the Roblox Partner Program.

Making all the right moves

Across the board, Partner Program members — which range in categories from marketing agencies to smaller Roblox-focused content studios — told Digiday that their involvement in the initiative has already sparked a rise (anecdotally) in clients’ interest in their Roblox work.

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It’s no exaggeration to say some things just are a bit off-kilter in the U.S. consumer mindset. While economic news continues to show optimistic trends (inflation is slowing, consumer demand is keeping pace), people are worried about all sorts of instability around them — the environment, political acrimony, job stability, etc.

Social media has for years been where people express their fears, worries and hopes — and that world has gone through its own upheaval with Elon Musk’s takeover/makeover of Twitter into X, the arrival of Threads, the continued strength of Instagram as an ad vehicle, and the undying popularity of TikTok among younger audiences. There’s no denying it’s a powerful medium for advertisers and marketers.

Which is why Horizon Media once again studied the world of social media, finding a growing trust gap among its users along age and generational lines. In the latest iteration of its Social Media Trust Tracker, conducted by Horizon’s WHY Group, which analyzes the intersection of culture, people and brands. Surrounding key factors like data safety, user verifiability, and platform reliability didn’t change much from prior studies. But elements like “trustworthy Information” and “safety from hate speech” saw a 5% gap increase that was consistent across nearly every platform and “may reflect rising concerns ahead of upcoming elections,” according to the study.

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