Data-Labor-Technology

This week’s Media Briefing looks at the top trends to come out of publishers’ Q2 earnings.

• Digital subscriptions carry Q2
• The Arena Group sells a majority stake, X caught throttling traffic to competitor sites and more

Digital subscriptions carry Q2

Another round of earnings has come and gone and based on Q2 trends, publishers’ digital subscription businesses were the breadwinners compared to their digital advertising and commerce businesses. So much so that the achievement of having increased the average revenue per user (ARPU) for paid subscribers in Q2 was a top talking point for the chief executives from The New York Times Company, Gannett and News Corp during their earnings calls over the past couple of weeks. 

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Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. In the years since, companies have rushed to upgrade the ad-tech ecosystem, but as the industry knows, it’s not easy to retrofit an entire industry inside or outside of a Sandbox.

As the generative AI race gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation. During the laissez faire days, ad tech didn’t prioritize privacy before “cookie” became a dirty word, but what should companies do earlier this time with genAI to avoid past mistakes and mitigate unseen risks? 

Future problems aren’t always clear based on a platform’s intended use. For example, APIs like Facebook’s Open Graph were seen as a way to micro-target ads, but the risks were exposed only after the Cambridge Analytica scandal came to the surface. 

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