Each car features messaging and art highlighting the Times’ many products.
Microsoft Advertiser Identity Verification Takes On New Policy
Microsoft has reversed its decision to ban ads from unverified marketers.
Judge Inclined To Require Meta To Face Lawsuit Over Health Data
Judge William Orrick indicated he will allow Facebook users to proceed with claims that Meta violated federal and California wiretap laws.
Take a Page From the Motion Identity Playbook
It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over static images. Reels are drawing the lion’s share of attention in people’s feeds, and we’re yet to see the full impact of Generative AI…
How to Help and Donate to Wildfire Victims in Hawaii
From the Hawaii Community Foundation to the Maui Food Bank, donations to these groups aid people impacted by the recent disaster in Lahaina.
Rimmel London Uses AR to Promote New Mascara
To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple augmented-reality activations. The campaign, which was conceptualized by creative studio Tommy, will allow Snapchat users in London to point Snapchat’s camera at the…
Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the “No Average Jack” campaign for N Brown’s menswear brand Jacamo. The campaign, which was negotiated by U.K. media agency the7stars, aims to celebrate “the stories of everyday lads.” Through this partnership, LADbible will share social video content for Jacamo celebrating the…
Amanda Richman Takes Up Residence At The IAB
The long-time agency media chief has been named executive-in-residence at the IAB, which also named Horizon Media’s Piya Mehra Chief of Staff of the trade association.
The Rise of Extreme Travel Companies for the Ultra-Rich | WSJ
Aerie Builds an Offline Marketplace for Other Brands to Connect With the TikTok Generation
Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…