No one Adweek consulted can remember if Donald Trump has been in a Super Bowl ad before now. Regardless, his decision to advertise in the Big Game now certainly makes sense whether or not you support his re-election bid. Trump and another first-timer, presidential candidate Michael Bloomberg, are not alone in making their Super Bowl…
Athletes From Across the Pond Salute the Kansas City Chiefs on Instagram
The Kansas City Chiefs are feeling the love from overseas athletes on Instagram prior to the kickoff of Super Bowl LIV. View this post on Instagram We’re feeling the love ???? A post shared by Kansas City Chiefs (@chiefs) on Feb 2, 2020 at 7:16am PST The American Football Conference champions have been saluted by…
Did Brands Overreact by Editing Super Bowl Ads After Kobe Bryant’s Death?
Just a week-and-a-half ago, Planters released a Big Game teaser that shocked the ad world by killing off its 104-year-old mascot, Mr. Peanut, in a fiery road trip mishap. The Super Bowl set-up ad was accompanied by #RIPMrPeanut social campaign that immediately took off on Twitter and inspired numerous hot takes on the monocled legume….
Why so Many Super Bowl Ads Are Obsessed With Movies
It’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens. Referencing movies isn’t just a trend in 2020 Super Bowl ads; it’s the trend in 2020 Super Bowl ads….
Mike Bloomberg Promises He Knows How to Interact With Dogs in New Ad
Democratic presidential candidate Mike Bloomberg went viral last week for his peculiar way of greeting a dog. The campaign’s answer to this moment? Make an ad. The formal 30-second response–a spot that showed a handful of dogs “endorsing” Bloomberg–also made its rounds online and gained enough steam that the campaign decided to turn it into…
Why PepsiCo Went All-In On This Year’s Super Bowl With Nearly $40 Million in Ads
With six Super Bowl ads and a host of events and onsite activations, Pepsi and Frito-Lay are making Super Bowl 2020 its biggest ever. PepsiCo Beverages North America CMO Greg Lyons noted that the brand is promoting more brands than ever, with five 30-second ads and one 60-second spot. At $5.6 million per 30-seconds of…
LeBron James and GMC Kick Off the ‘Quiet Revolution’ With Super Bowl Ad for the New Hummer EV
Last week, GMC signaled its plans in the highly competitive premium electric vehicle space. The brand is bringing back the iconic Hummer in electric form, supported by a Super Bowl ad featuring LeBron James. Ahead of the game today, the automotive giant has revealed its 30-second Super Bowl ad for the Hummer EV, created by…
Bill Murray’s First National Ad Is Groundhog Day Super Bowl Genius for Jeep
It is fortuitous that the Super Bowl falls on Groundhog Day. Yet, it seems as though only one brand, Jeep, has taken advantage of that fact so far. There’s also great fortune that Bill Murray played ball with the brand, reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day…
