Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad

Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic gold medalist Lauren Woolstencroft. Last year, the brand and agency partnered with…

4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All

“Let’s blame Lee Clow and Steve Jobs because they changed the Super Bowl forever.” That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth. “I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed…

The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image

The NFL’s recent public service ads are a stark contrast from the NFL’s position just three years ago. Back in 2016-2017, when Colin Kaepernick first took a knee to protest the oppression of people of color in America, largely executed by police organizations around the country, the NFL was appalled. It basically drummed Kaepernick out…

Pop-Tarts Actually Uses Your Social Media Suggestions for New Flavors

Pop-Tarts, meet pretzel. The toaster pastry brand, owned by Kellogg’s, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company’s first attempt at mixing sweet and salty flavors, and Philipp Schaffer, senior director of marketing at Pop-Tarts, has deemed it…

I’ll Show You Why Passion is Undefeated | WeeklyVee 003

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You never know where life will take you. Gary had a very busy week. He did a GV-X panel in NY, went to Alabama for a speech and traveled to Minnesota to support the ROKKRs in the COD League where they started off strong with a 2-0 record! Check out the timestamps in the comments for the start of each day… Enjoy!

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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