Call for Nominations: Adweek’s 2023 Champions of Change

Welcome to the Champions of Change Awards, the next evolution of Adweek’s Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you…

Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down

Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy.

Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019. Under her leadership, the brand successfully brought on brand partners such as Hewlett Packard Enterprise and Thunderpick by adopting a more diversity- and equity-centric branding. LaPointe Jameson was the first Black woman to lead a major esports organization, and helped push Evil Geniuses to sign a mixed-gender “Valorant” squad in 2021.

As of today, LaPointe Jameson is no longer involved in Evil Geniuses’ day-to-day operations, but she will remain on staff for the next two weeks to aid in the transition in an advisory role. Chris DeAppolonio, who previously served as Evil Geniuses’ chief innovation officer, is stepping in as the organization’s interim CEO. Before joining Evil Geniuses in August 2020, DeAppolonio spent stints as a president or partnerships executive for esports brands such as the Houston Outlaws, OpTic Gaming and Obey Alliance. 

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Brands Volley for Advantage With US Open Activations

The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time–and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the…

USTA Uses AR to Celebrate 50 Years of Equal Prize Money at the US Open

To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The…