Category: Data-Labor-Technology Stories

Prime Video’s ad option, which started up over a year ago, has been a “game changer” with a strong viewer-to-consumer connection to Amazon’s e-commerce business,

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 – down five percentage points since 2024. Paid media continues to dominate marketing spend, but
investments are down overall, especially in agencies, where 39% of CMOs plan to cut back.

Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 24% of commercial time on Fox airing on programs with over one million viewers, Fox President of Ad Sales,
Marketing and Brand Partnerships Jeff Collins says. “Part of our strategy has been a long time of contrarian thinking. It has defined our company for decades,” Collins says.

This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation.

BBC Studios’ StoryWorks and Brand USA took home Best Branded Content Program – B2C for their joint effort on “USA Through Film,” a global campaign aimed at inspiring international travelers by showcasing the cultural and geographic diversity of the United States. Leveraging the emotional power of storytelling, each episode followed a familiar film or television personality as they explored a beloved American city, offering personal insights through food, art and local experiences. This human-centric approach allowed audiences to see the U.S. through the eyes of recognizable hosts, building emotional connections and shifting perceptions of the country from a monolithic destination to a mosaic of unique regions and cultures.

Meanwhile, NBCUniversal Advertising & Partnerships earned recognition in a new category: Sales Team of the Year. Over the past year, the division made its mark on the advertising landscape by combining iconic cultural moments with breakthrough ad tech and strategy. For the 50th anniversary of “Saturday Night Live,” the team invited marketers to pitch their brand’s alignment with the legacy show — flipping the traditional RFP process and resulting in multi-year deals with five presenting sponsors. The division also set a company record for Olympic advertising revenue with the Paris 2024 Games, opening up the program to smaller advertisers through programmatic access and delivering major wins with first-time sponsors.

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At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest – to inspire users when they think about topics related to
fashion, design, travel and more.

General Motors has cracked the chemistry of lower-cost, energy-dense electric vehicle batteries. Budget-conscious gasoline holdouts may soon have no excuse.

The delicate balance between heritage and innovation in sports marketing.

The subject came up during S4 Capital’s first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit.

The biggest ‘accidental influencer’ takes the stage at Social Media Week.

WPP shifts Grey to report into Ogilvy, keeping it an independent brand as AKQA prepares for new leadership.