Inside Fashion Retailer Asos’ Play for Retail Media Budgets

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media–one of marketing’s buzzier trends–is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. They’re swallowing up ad…

Snapchat: How to Create Snaps in Focus Mode

Snapchat allows users to create Snaps in a “Focus” mode that causes the Snapchat camera to focus on the on-screen subject “with a depth-of-field effect.” Our guide will show you how to use Focus mode in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the…

Massive Lawsuit Blames Big Social Platforms For Teen Addiction, Suicides

The lawsuit, which comprises many suits filed across the country on behalf of teens and kids, alleges that tech companies intentionally fed addictive social behavior despite knowing the destructive
effects on young people,

DBC Brand Communications Expands Into Advertising And Marketing Services

Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of experience in the industry.

Harder Times Shift Advertiser Focus From Harmful Content To Performance

“My feeling is it’s a blip and we’ll see that stabilize in the next wave,” predicts Advertiser Perceptions’ Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and
misinformation.

Criteo Digs Deeper Into Retail Through Partnership, Acquisition

Criteo on Tuesday announced a retail media advertising agreement to become the exclusive partner for brands’ advertising across ASOS, a global online fashion destination.

With Advertising And Content Revenue Down, BuzzFeed Turns To AI And Vertical Video

In today’s harsh economic climate for digital publishers, BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video will eventually pay dividends.

The post With Advertising And Content Revenue Down, BuzzFeed Turns To AI And Vertical Video appeared first on AdExchanger.

%d bloggers like this: