Data-Labor-Technology

While brands have been ramping up their efforts to harness the new technologies under the Web3 umbrella, big corporations aren’t necessarily a natural fit for a cryptocurrency user base that still retains some anti-establishment ethos. At Coindesk’s Consensus conference in Austin this weekend, marketing leaders from companies like Mastercard and Pepsi grappled with how to…

Instagram users can create a 3D avatar to represent themselves throughout the photo- and video-sharing application. Once a user creates an avatar on Instagram, they can edit their avatar’s appearance in the future in order to change its hairstyle, outfit and so on. Our guide will show you how to edit your Instagram avatar from…

“One of the things we thought was really important to call out was the blurriness of media and how everything is evolving in a way that makes the individual line items increasingly less relevant,”
GroupM’s Wieser explains.

How can the game of cricket — which is popular in the U.K., India, Australia, Pakistan, and West Indies nations — be a tipping point for Disney+’s financial prospects?

Instagram now allows users to customize a 3D avatar that they can use throughout the photo- and video-sharing application. If a user has already created an avatar on Facebook, they have the option to use the same avatar on Instagram or create a new avatar from scratch. Our guide will show you how to create…

APX announced that it has awarded a portion of its $25 million Inclusion Investment Fund to 10 diverse-owned, operated and/or targeted companies, including Alpha Precision Media, AspireTV and Canela
Media,

When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, which gives users a secondary phone number on their smartphone, and a free texting and calling app called TextFree. Together they have more than 140… Continue reading »

The post App Developers, Watch Out For These CTV Advertising Blunders appeared first on AdExchanger.

Search marketers may be the least surprised at the news that Google software engineer Blake Lemoine could have helped to create a machine or software program that is sentient –defined as the ability
to perceive or feel things.

Over the years, Ascential-owned creative festival Cannes Lions has developed a reputation–perhaps undeservedly–as a party week for mostly senior advertising personnel to catch up, seek out new jobs and neck copious amounts of booze. I did say “perhaps undeservedly” but, with three years since the event last took place in person, this could be a…

The announcement says GroupM and a coalition of big media suppliers are working with “standards-setting bodies” to create a framework, including the IAB Tech Lab, which will release a SDK in Q3.