Data-Labor-Technology

The entire OpenAI team focused on the existential dangers of AI has either resigned or been absorbed into other research groups, WIRED has confirmed.

Twitter is fully X.com now. Given its transformation since Elon Musk bought it, that may be a small mercy.

Tom Craig, Chief Technology Officer, Resonate

In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.” 

For many, the delay was both expected and welcome. Brands and agencies alike have expressed anxiety over how they will handle the loss of third-party cookies, and another postponement might feel like an additional chance to come up with a solution. But even though teams now have until next year, not only should they not wait, but there’s also no need to.

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Some pundits suggest generative AI stopped getting smarter. The explosive demos from OpenAI and Google that started the week show there’s plenty more disruption to come.

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

The post Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Smart Bet appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, cultural heft and more than 1 billion monthly active users – including 150 million in the US. But within a year, ByteDance, TikTok’s Chinese owner, must divest the app or face banishment from US app stores and […]

The post TikTok’s Tricky Suitors; The New Age Of Upfronts appeared first on AdExchanger.

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A therapy session and a one-on-one with your manager can be eerily similar.

In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting to telling a team member they’re being laid off and will need to turn over their laptop ASAP.

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For as much energy as advertisers and agencies have put into supply path optimization over the years, the programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically.

This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory.

“I’m setting a rule this year that we’re coming off of the open exchange. We’re going to start buying on auction package only. … So basically setting up [private marketplace] deals with suppliers,” Leah Askew, svp and head of precision media at Digitas North America, said on stage at the Digiday Programmatic Marketing Summit in Palm Springs, California, on Wednesday.

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