Data-Labor-Technology

Long-time Publicis exec (Starcom MediaVest Group, Leo Burnett) Andrew Swinand has joined U.K. agency Inspired Thinking Group (ITG) as CEO.

Today, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena game. The goal of this expansion is to bring new audiences into the entire Blast esports ecosystem — but the real winner of the move is Blast.tv, the company’s homegrown streaming platform.

Blast launched Blast.tv in November 2022 to act as both a hub for esports data and a platform to stream the company’s “Counter-Strike” tournaments. At the moment, it’s a free service, and Blast has no immediate plans to put any part of it behind a paywall. 

Blast livestreams its events across both Blast.tv and third-party streaming platforms such as Twitch. To bring viewers into Blast.tv, Blast has loaded it up with a suite of in-depth viewing tools and regularly updated in-game data feeds, not unlike the extra features included in FACEIT Watch, the homegrown viewing channel of Blast rival ESL/FACEIT Group. Like FACEIT Watch, Blast.tv is free-to-use, not a premium, paid product. Unlike FACEIT Watch, Blast.tv does not currently include advertisements inside its livestreams.

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This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.

As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies are adopting a strategic approach to data acquisition and analysis to maximize their digital marketing. 

Data buying is essential for consumer-facing brands and agencies to enhance their existing data and develop more robust insights into consumer behavior, preferences and trends.

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PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for its quarterly revenue growth.

The post PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO appeared first on AdExchanger.

Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.

The post Disney Taps Walmart Connect To Bring More Shopper Data To Streaming appeared first on AdExchanger.

People are using AI at work whether their bosses want them to or not, new data shows. But it’s desperation, not innovation, driving the change.

Rosabel Murai began her career at the Los Angeles-based agency in 2006. Went on to hold senior media roles at OMD, Canvas, Deutsch and Twitter.

To have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe. One in which DV’s client, Forbes, never operated an MFA subdomain that went undetected for seven years. One where DoubleVerify didn’t (bafflingly) grace X with a 99.9% brand safety score after apparently misreporting X’s brand safety […]

The post DoubleVerify’s Stock Tanks On Weak 2024 Guidance appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Agent Of Chaos In developer toolkits and technical forums like the W3C, the term “user agent” means an individual using a web browser. That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to […]

The post User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage appeared first on AdExchanger.