Data-Labor-Technology

This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger’s upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and… Continue reading »

The post Podcast: Matt Prohaska In The House appeared first on AdExchanger.

Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher’s SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently, Snapchat before the platforms became inundated…

International migration from sub-Saharan African countries to Europe and the U.S. has grown over the past decade. Many who live in sub-Saharan Africa say they would move to another country if they could.

The ever-looming presence of Amazon in the ecommerce (and even offline) world is one threat retailers consistently have at the top of their mind. While some traditional brands are shaken by Amazon’s existence, others, like digitally native brands, appear less concerned and instead are focusing on building their brand and appealing to consumers. Boxed, an…

Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the WPP agency network formed by the merger of MEC and Maxus, will be tasked with driving “deeper integration and innovation” in-store and online across all…

The Trump administration’s plans to impose $50 billion in tariffs on Chinese imports, as well as tariffs recently placed on imported steel and aluminum and on imports of solar panels and washing machines, mark a distinct break from decades of U.S. trade policy, which long has generally favored lower tariffs and fewer restrictions on the movement of goods and services across international borders.

Michael Jordan never saw a Chicago Bull quite like this one. In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of every NBA team. His hand-drawn takes add a sense of spontaneity to brand identities that are in many cases so well-established as to…

French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed. Pulpix had raised only about $1 million in funding since it was founded four years ago. Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will move… Continue reading »

The post Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video appeared first on AdExchanger.

A marketer’s challenge is to get consumers to pay attention to them without sticking an ad in the middle of their mobile screens that might turn them off. Take a walk in any neighborhood and you’ll see why. People are wandering about, heads down, eyes glued to their phones, earbuds playing Spotify. Even when they’re…

It’s not quite a return to Instagram’s chronological feed, but it’s a start. The Facebook-owned photo- and video-sharing service announced in June 2016 that its feed would be curated by an algorithm, rather than merely appearing in chronological order, and that move proved unpopular with many users. Instagram announced in a blog post Thursday that…