The Sad Fake Animals in This Campaign Aim to Shake Up the Pet Food Category
Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater. The solution-kibble made without the highly processed meat found in most traditional pet food-worked well for their…
BuzzFeed’s Pivot to HuffPost Is Still Hampered by Ad Buyers Shirking News
When BuzzFeed Inc. chief executive Jonah Peretti announced the abrupt closure of BuzzFeed News last Thursday, he also ushered in a new chapter for its sister brand, HuffPost, which will now serve as the flagship news operation for the company. The strategy draws on a number of efficiencies, including uniting news resources under one operation,…
Hulu Marketing Reorg: Gruner Adds Duties, Donaton Exits
Barrie Gruner adds brand marketing to her oversight of content marketing.
How Microsoft’s Bing Chatbot Came to Be—and Where It’s Going Next
The AI-powered chat interface transformed the second-place search engine into a trendsetter. Now the company is integrating ads and working on accuracy.
Noah Raford Can Help You Prepare for a Not-So-Nice Future
We spoke with a futurist to understand the difference between predicting what’s coming down the pike and instead being ready for it emotionally.
An SEC Dissenter Says the Regulator Must Ease Off Crypto
The Securities and Exchange Commission has taken a hard line on digital assets. One of its own commissioners says it’s going too far.
Why ‘My AI’ Is Making Snap Users Angry
One reason: It has something to do with being unable to remove My AI from your inbox.
Reddit Hires Former Meta Exec as It Continues to Woo Marketers
Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report. With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketer needs…
Digiday+ Research: So how is that post-cookie prep going, anyway?
Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they’re still only somewhat ready for the death of the cookie.